Orient Express has unveiled its new brand campaign, masterminded by its Artistic Director Maxime D’Angeac.“As the artistic director of Orient Express, as well as the architect behind the Orient Express train and Corinthian & Olympian ships, Maxime brings to life a bold vision and a unified identity for this legendary brand,” Studio Maxime D’Angeac said.

Accor appointed the French architect to this role in January 2024, as the brand began to gather momentum.

The new campaign comes at a time of great activity. Sales for the Orient Express Sailing Yachts opened last month, with the launch of the Orient Express La Minerva Hotel yesterday. This month will see the launch of the hotly-anticipated Orient Express La Dolce Vita train which will connect Rome with Paris.

Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.

“The film is an invitation to awaken the senses. Because the Voyage can only be felt and shared,” Orient Express said.

“The journey is an expedition to uncover the poetry within reality and to live it fully. Embark with Orient Express on a Voyage that will move you, stir your soul and leave a lasting mark.”Meanwhile, Studio D’Angeac promised more is to come. “Stay tuned—this is just the beginning of an extraordinary adventure,” it said.