Accor’s Ennismore division will add six existing all-inclusive resorts in Mexico to its portfolio under a new deal currently in the making with Royal Holiday Group that will see Rixos Hotels make its debut in the Americas.
The US$79 million deal will see the French hotel giant add 17 management agreements totalling 3,200 keys. In addition to the all-inclusive Mexican resorts, these include 11 resorts and city hotels across Mexico, Argentina, Puerto Rico and the US.
To be paid in phases, the cash injection will go towards partially funding the $130M renovation plan of the properties within the next 30 months, Accor confirmed.
Post-renovation, three resorts in Cancun, Cozumel, and Puerto Vallarta will be reflagged under Rixos Hotels, which joined the Accor stable in 2017.
“Since Rixos joined Accor in 2017, it has more than tripled its network, reinforcing its position as a global leader in the luxury all-inclusive space, with dynamic growth across the Middle East, Egypt, and Turkey,” Co-CEO of Ennismore Gaurav Bhushan said.
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“This strategic acquisition marks Rixos’ bold entry into the Americas — a pivotal move into one of the world’s most promising all-inclusive markets. As Ennismore accelerates the global expansion of its all-inclusive portfolio, the addition of these six resorts to our collective will significantly enhance our reach into the midscale segment, unlocking new avenues for growth in key destinations worldwide.”
The transaction will allow Accor to further increase its brands’ presence in Americas, with Mexico a particular focus. Three further resorts in Cancun, Acapulco, Ixtapa will remain under the existing brand, while the remaining eleven will be rebranded under Swissôtel, Mercure, Mercure Living, or ibis Styles.
“This is an incredible opportunity for Accor to expand its Premium Midscale & Economy brands in new destinations throughout the region,” said Thomas Dubaere, CEO Americas Accor. “We are committed to supporting and enriching the local communities… fostering strong relationships and contributing to their sustainable development.”
The deal is expected to close in the second half of the year, pending regulatory approvals.
