Virtuoso has named Lori Sheller as Vice President, Global Cruise, in the latest realignment of senior executives of the luxury travel network.
In recent weeks, Virtuoso has promoted Cory Hagopian as SVP, Global Partnerships; Cheryl Cheney Bunker as SVP, Global Memberships; Una O’Leary as VP, Global Partnerships; and most recently, Maria Beatriz Sajon as GM, Continental Europe.
Sheller brings extensive expertise and a proven track record in driving growth and innovation within the travel industry to Virtuoso’s lead role within its Cruise division. She fills the void left vacant by the departure of Melissa Araya who departed the same role at the end of 2024, as revealed by LATTE in January.
Since January, luxury cruise veteran, Larry Pimentel has been Virtuoso’s Interim Cruise Program Advisor.
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Sheller’s appointment reflects Virtuoso’s continued investment in the global cruise sector, which remains a critical pillar of the company’s luxury travel offerings. She comes to the organisation as a respected leader with deep experience across sales, marketing and global business development, who has consistently delivered exceptional results throughout her career.
She has held leadership roles at top organisations, including EBG, Swan Hellenic, MSC Cruises USA, Tourico Holidays/Hotelbeds Group and Online Vacation Centre.
In her new role, Sheller will lead Virtuoso’s global cruise strategy, overseeing partnerships with the world’s top cruise lines, driving revenue growth and enhancing the network’s cruise offerings. She will also be responsible for developing new initiatives.
“We are thrilled to welcome Lori to Virtuoso at such an important time in our growth,” said Cory Hagopian, Senior Vice President, Global Partnerships.
“Her strategic vision, leadership and deep industry relationships will be instrumental as we continue to expand our cruise business globally and deliver even greater opportunities for our network.”
Sheller will report to recently named Vice President, Global Partnerships Úna O’Leary, and is based from her home office in Parkland, Florida.
