Home » Delta Air Lines rebrands fares
Airlines

Delta Air Lines rebrands fares

Evolution of product names and new booking experiences

Last Updated

May 16, 2025

Effective immediately, Delta Air Lines‘ customers booking tickets for travel on or after 1 October 2025, will start to see a new shopping experience when on Delta.com and in the Fly Delta app. The tweaks will offer more choice and greater clarity, aiming to provide travel experiences that can be customised to the customers’ personal preferences.

As part of this evolution, Delta is refreshing its product names and introducing booking experiences tailored to the customers’ needs and priorities.

Commencing 15 May, Delta will begin offering a combination of products and experiences that give guests more choice and control over their journey than ever before.

Delta’s seat products will now be classified into the following categories:

  • Delta Main (formerly Main Cabin)
  • Delta Comfort (formerly Delta Comfort+®)
  • Delta First (Formerly First Class)
  • Delta Premium Select, and
  • Delta One

Subscribe to LATTE’s free eNewsletter to keep up to date with everything in the luxury travel industry.


Delta is doing away with the “Basic Economy” fare – instead, that base-level fare class has been folded into Delta Main, which now includes three experience options allowing customers to better tailor their journey: Basic, Classic and Extra.

Delta Main Basic (formerly Basic Economy): The lowest-cost fare is the perfect entry point to travel with Delta. Delta Main Basic offers the essentials, just as a Basic Economy ticket did before. Customers enjoy the core Delta experience, with restrictions: seat assigned after check-in, Zone 8 boarding priority, cancellation with a fee for a partial eCredit, no mileage or MQDs earned for the trip, and no entry into Delta Sky Clubs (even with credentials).
Delta Main Classic: For customers who want a little more – think MQD earn, 5 miles per dollar (excluding taxes), eCredit if they cancel, better boarding priority, same-day standby options, added flexibility to choose their seat – a Delta Main Classic option might be more appealing.
Delta Main Extra: And customers who want even more – even higher boarding priority, base mileage earn at 7 miles per dollar (excluding taxes/fees), easy refundability back to their form of payment, plus same-day standby, as with Classic – can unlock those benefits with a Delta Main Extra fare.All other seat products will include “Classic” and “Extra” tiered experiences for greater choice and more customisation. (In some markets, customers may be offered “Refundable” options in place of “Extra,” which will allow flexibility and trip cancellation for a refund at any time prior to departure.*)

“As we listen and learn about what our customers want when it comes to their travel, we know that clarity and choice are paramount,” said Eric Phillips, S.V.P. and Chief Digital Officer. “Our reimagined shopping experience gives customers more options and flexibility to pick the travel experience that works best for them, and a full picture of all the benefits of flying with Delta.”

New product experiences fly this fall

Delta’s new branded seat products and experiences will begin flying 1 October for flights originating from the U.S. and Canada.

The booking and travel experiences will not change, though customers may see Delta’s refreshed product names throughout your journey. If they are purchasing a ticket to fly on or after 1 October, their booking and travel journeys will now include the new branded products and related experiences.