Virtuoso has revealed the destination of its 2026 Symposium as Seoul, South Korea, with the event to take place from 15 to 19 April 2026.

Around 400 of the industry’s most influential travel executives from over 35 countries are expected to gather in Seoul for five days of strategic networking, business development and immersive exploration of one of Asia’s most exciting destinations.

The announcement was made during the 2025 Virtuoso Symposium, which took place from 13 to 17 May aboard Crystal Serenity, with the chartered voyage sailing from Barcelona to Marseille.

“Korea was selected as the host of next year’s Symposium due to our strong and growing partnership with the Korea Tourism Organisation (KTO), combined with increasing demand for luxury experiences in unique settings,” said Virtuoso’s Senior Vice President, Global Events Jennifer Campbell.

“From the deeply rooted traditions of Seoul’s palaces to the innovation in its design, wellness and technology sectors, Korea represents the future of luxury travel – one that blends meaning, beauty and human connection. Korea’s unique appeal, cultural richness and diverse range of experiences make it essential for our members and partners to explore and understand all that Korea has to offer.”

Executive Director of the Korea Tourism Organisation’s Americas Centre Hee-jin Cho said the Virtuoso Symposium was a “defining opportunity” to elevate Korea’s brand as a luxury destination on the global stage.

“By showcasing Korea’s unique blend of timeless tradition and modern sophistication to the world’s most influential travel leaders, we aim to deepen global appreciation for the country’s exceptional offerings in culture, wellness, cuisine and innovation,” she said.

Destinations that have hosted past Symposiums and other Virtuoso events have seen “remarkable” tourism growth, according to the luxury travel network.

For example, following Virtuoso’s 2024 Chairman’s Event in Slovenia, the country experienced a 473% increase in sales from Virtuoso bookings for summer 2025.