NoMad Hotels, a luxury hotel brand within the Hilton portfolio, will re-enter the US market in Detroit, following an agreement with Ford Motor Company to open a nearly 180-guest room hotel. The property will be housed within The Station at Michigan Central, a 30-acre tech and cultural hub. This is part of an ambitious effort to revitalise Detroit’s historic, once-abandoned passenger rail station.
NoMad Detroit closely follows the announcement of the brand’s Asia debut in Singapore last month, after Sydell Group and Hilton partnered together last year in a joint venture to grow the NoMad brand.
The NoMad brand was founded in 2011 and is led by CEO Andrew Zobler, an industry veteran in the lifestyle hospitality space. NoMad’s legacy in creative place making is unmistakable, with its brand becoming a namesake for the New York neighbourhood it helped revitalise. The original NoMad Hotel opened in 2012, however the property closed in March 2021, fuelled by the COVID pandemic.
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“NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,” said Andrew Zobler, Founder & CEO, Sydell Group.
“A city steeped in history with an incredibly bright future, NoMad Detroit is part of an ambitious project that is transforming The Station at Michigan Central into a centre for commerce, innovation, community and culture. As we continue the international expansion of NoMad from the iconic London location, with plans to launch in Detroit and Singapore and more in the works, we look forward to giving travellers a chance to experience our unparalleled luxury in the most vibrant destinations.”
Expected to open in 2027, NoMad Detroit will anchor the west side of The Station and the top five floors of the building’s tower. Nearly 180 guest rooms, including 30 suites, are slated for the upper floors. Visitors will also enjoy luxury wellness facilities and additional amenities.
“NoMad has built a reputation for developing hotels that take inspiration from the history, art, design and culture that make a place unique, and NoMad Detroit is poised to be no exception,” said Andrew Zobler, Founder & CEO, Sydell Group.
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