Independent travel buying network, CT Partners, has welcomed family-owned travel management company Sanford Travel to its membership group.
The addition of Sanford Travel – previously aligned with Helloworld Business Travel – brings CT Partners’ membership to 33.
Founded in 1987 as Sanford International Travel by Linda Brettell and John Jowett, the Sydney-based agency has evolved over nearly four decades to become a well-established player in the corporate travel sector, now representing around 70% of its business. Under the leadership of Georgina Byrt, Managing Director, the company is now poised to accelerate growth in the events and leisure segments.
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CT Partners continues to deliver exceptional value across the Australian travel industry. Now in its 21st year, the network reports a Total Transaction Value exceeding $2 billion, including $1 billion in preferred airline production. Members also received record overrides of $26 million, marking a 48% year-on-year increase.
As Australia’s third-largest travel buying group, CT Partners holds a leading position in premium travel, with in excess of 60% of air bookings in premium cabins.
The group’s not-for-profit structure and transparent, 100% member-owned model ensure that every partner enjoys equal benefits from collective buying power, preferred agreements, and strategic insight.
Sanford Travel’s inclusion underscores CT Partners’ standards for new members, admitting only those aligned with its values of excellence, collaboration, and growth.
“CT Partners is the right fit for our business and will allow us to surround ourselves with like-minded, high-performing agencies who genuinely understand the value of collaboration,” said Georgina Byrt, Managing Director, Sanford Travel. “The transparency and financial model are incredibly compelling; there’s nothing else like it in the market.”
“For us, in addition to the compelling commercial advantages CT Partners provide, it’s about shared values. We’re focused on growing our presence in events and leisure over the next two years, and CT Partners offers the ideal environment to support that growth while staying true to who we are.”
Matt Masson, CEO, CT Partners, said: “We are incredibly proud that an established business like Sanford Travel recognises the value of our unique and fully transparent model. As a not-for-profit, our purpose is singular: to grow our members’ businesses, not our own.”
“Each member is an equal shareholder and has a say in the future direction of our network. Sanford Travel’s decision to join is a strong vote of confidence in the strength and integrity of CT Partners.”
