Explora Journeys, MSC Group’s luxury ocean brand, has unveiled a new suite of digital marketing tools to support its global network of travel advisors.
At the heart of the launch is complimentary access to products designed to help travel advisors more effectively promote and sell Explora Journeys’ luxury offerings through a partnership with award-winning social media management platform Rallio.
This collaboration provides advisors with seamless access to ready-to-use, brand-approved content that can be scheduled and shared across social media channels. The platform also offers advanced features such as performance tracking and post planning, while maintaining “consistency in voice and visual identity.”
President of Explora Journeys Anna Nash underscored the importance of supporting travel partners in today’s evolving market.
“Our travel partners are at the heart of our growth strategy,” she said. “By investing in easy-to-use tools that reflect the same care and precision as our ocean journeys, we are enabling our partners to thrive in today’s luxury travel landscape and capitalise on the potential it presents. Together, we are shaping the future of luxury ocean travel — beautifully, seamlessly, and successfully.”
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Travel advisors in the US, Canada, United Kingdom, Ireland, Australia and Germany will be the first to benefit from the new initiative, with additional markets expected to join in the coming months.
The new toolkit expands on Explora Journeys’ ongoing collaboration with Approach Guides, allowing advisors to create co-branded landing pages that ensure client enquiries and bookings are routed directly to their business.
All of these enhancements are now part of the Explora Journeys Travel Advisor Centre — a fully integrated ecosystem designed to provide luxury travel advisors with education, marketing support, and sales resources.
The launch follows Explora Journey’s recent announcement it would expand its loyalty program Explora Club following its launch in April. This second phase of the brand`s exclusive loyalty program means members can now enjoy benefits and privileges while on board and view their points balance and loyalty status via their My Explora Account.
