La Clef Bangkok by The Crest Collection, part of The Ascott Limited portfolio, has opened in the city’s vibrant Sukhumvit Soi 38 area, bringing the brand’s signature “story-driven luxury concept” to Thailand for the first time.
The property features 115 bespoke serviced residences, ranging from elegant studios to spacious two-bedroom apartments. Its prime location offers easy access to Sukhumvit, Thonglor, and Bangkok’s premier lifestyle venues, healthcare institutions, and cultural attractions.
Inspired by the brand’s ethos, “A Story Behind Every Door,” the residence draws from the unique character of its surroundings to create a meaningful experience for its guests. The property’s French-inspired design highlights “Art de Vivre,” weaving together “gastronomy, art & philosophy, and fashion & perfume” into every element—from the interiors to its curated guest experiences.
Amenities include a swimming pool, a traditional Japanese onsen, a residents’ lounge, and a fully equipped fitness centre. Bespoke services such as housekeeping, laundry, and concierge elevate the stay.
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La Clef Bangkok is helmed by General Manager Andrew Cornelio. “La Clef Bangkok is more than a place to stay; it is a timeless sanctuary that blends legacy with luxury,” he said. “We are delighted to open our doors and look forward to sharing the timeless experience that defines The Crest Collection brand with each guest.”
Kanit Sangmookda, Country General Manager, Thailand & Laos of The Ascott Limited, added: “This launch marks a new chapter for Ascott in Thailand, bringing refined, story-driven hospitality to one of Bangkok’s most iconic neighbourhoods… setting a new standard for serviced residences in the city.”
To celebrate the opening, guests who book and check in by July 31, 2025, will earn triple Ascott Star Rewards (ASR) points.
