The Wellness Tourism Association (WTA) late last week announced its relaunch as a for-profit entity under the ownership and leadership of Robin Ruiz, Founder and CEO of WITT (Wellness in Travel & Tourism). Ruiz now also serves as WTA’s president and CEO.
Founded in 2018 as a U.S.-based nonprofit, the WTA has been instrumental in shaping the modern wellness tourism sector by:
- Building a global network of DMOs, suppliers, travel advisors, practitioners, retreat leaders, media and aligned partners
- Publishing the first Glossary of Wellness Tourism Terms
- Conducting “foundational” industry research and consumer surveys
- Creating the first Wellness Travel Specialist Course with The Travel Institute
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“We had several companies express interest in reviving the WTA,” explained Anne Dimon, Co-Founder and Founding President and CEO. “But Robin’s passion, mission-driven leadership, and success with WITT made her the natural choice to carry the WTA forward for members and the industry.”
Dimon, for her part, will remain as an advisor during the transition and serve on the WTA Advisory Board.
The relaunch will focus on uniting industry leaders, fostering connections, building community, and enhancing WTA’s role as a hub for advocacy, education, collaboration and events. Expanded member benefits, new educational offerings and industry initiatives are planned.
