Mahali Mzuri, Sir Richard Branson’s luxurious tented safari camp in Kenya’s iconic Maasai Mara, has officially reopened its doors following a complete interior redesign – its first full refurbishment since it was launched in 2013.
The camp, whose name means “beautiful place,” was originally created to help protect the endangered route of the Great Wildebeest Migration. Now, more than a decade later, Mahali Mzuri’s refreshed look continues to honour this deep connection to the land and local culture, with its reopening coming just in time for the renowned Great Migration.
Its 12 signature tented suites still feature their distinctive peaked roofs, but now feature floor-to-ceiling glass windows for panoramic wildlife views.
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“I am delighted to be unveiling the new-look Mahali Mzuri as we go into the Great Migration season,” Virgin Hotels Collection CEO James Bermingham said. “We strive to create the most extraordinary experiences for our guests, and we’re excited to be able to offer an even more luxurious safari experience, along with a seamless connection to the surrounding nature and authentic local Maasai culture.”
The redesign, in collaboration with Lynne Hunt London, draws heavily on Maasai craftsmanship. Locally sourced textiles, furnishings, and décor from Nairobi artisans such as Siafu and Matbronze complement artwork by East African artists like Theresa Musoke and Dickens Otieno, curated by Circle Art Gallery. The nonprofit Maa Trust contributed intricate Maasai beadwork for soft furnishings and accessories.
Each suite features king or twin beds, a lounge, freestanding bathtub, and private deck. A dedicated family suite offers additional space and en-suite bathrooms. Extras like complimentary minibars, stamped postcards, and yoga mats round out the in-room amenities.The camp’s communal areas have also received a facelift. The firepit, restaurant, and bar now showcase sweeping views of the Mara, while the infinity pool area features new cabanas with red and black décor inspired by traditional Maasai attire.
Sustainability remains central to the property, with a solar farm, rainwater harvesting, and a kitchen garden on-site. Staff uniforms are now designed by Kenyan fashion brand Kikoromeo, using biodegradable local materials.
Guests can enjoy game drives, bush walks with Maasai warriors, and cultural exchanges through Mahali Mzuri’s charitable arm, Inua Jamii. Rates begin at $3,100 per night, with a 20% discount available for June and July stays.
