Sasha McAlister has been confirmed as the new Marketing Manager for Adventure World, with her appointment marking a “strategic step” for the TTC brand as it continues to expand its travel offering.
McAlister will be based in the company’s Sydney office and will report directly to Liz Glover, Head of Marketing.
In her new role, she will draw on her strong background in marketing and knowledge of TTC having worked for the organisation since 2021. She intends to focus on enhancing partnerships with tourism boards and continue Adventure World’s work with Animals Asia.
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“I jumped on board just before Australia’s borders reopened in 2021 and from day one it was go, go, go. From working on legendary campaigns, to building bold brand partnerships and crafting copy across every channel – it was a wild, rewarding ride,” McAlister said.
“Now, I’m so excited to bring that energy into my new role at Adventure World. Their focus on purposeful, responsible travel really aligns with the kind of impact I want to make and where I’m at in my career.
“I’m genuinely thrilled to be stepping into this next TTC chapter and joining the team at such a pivotal moment for the brand.”
Glover welcomed McAlister to the team. “While Sasha has been a valued member of the TTC family since 2021, we are incredibly excited to officially welcome her to the Adventure World team,” she said.
“Her proven passion for travel, her creative abilities, and genuine commitment and enthusiasm to responsible tourism make her the ideal person to further amplify our mission.”
