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SmartFlyer celebrates a decade of colab with SmartFlyer Australia

10 years of deepened global connections, shared community, collective success

Last Updated

May 2, 2025

SmartFlyer has marked a decade of partnership with SmartFlyer Australia (SmartFlyer AU), celebrating ten years of deepened global connections, shared community, and collective success. Since 2015, the joint venture with Goldman Travel Corporation has served to bridge between markets, enhancing destination expertise and fostering new, global perspectives.

“Our partnership with SmartFlyer AU underscores our deeply rooted belief that collaboration fuels success,” said Erina Pindar, COO and Managing Partner of SmartFlyer.

“By blending our resources and support with the talent and local expertise of SmartFlyer Australia, we’ve been able to deliver superior experiences and create greater opportunities not just for our clients, but also for our affiliates.”


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“From the very beginning, there was a natural synergy between our team at Goldman Travel and the SmartFlyer brand,” remarks Anthony Goldman, Joint Managing Director of Goldman Travel Corporation and founding joint venture partner. “This partnership presented a clear opportunity to open new doors—not only geographically, but also in how we approach growth and client service. It’s been incredibly rewarding to see how this alignment has empowered our advisors and broadened what’s possible for the travellers we support.”

SmartFlyer AU — a leading Virtuoso travel agency — unites 40 dedicated affiliates with headquarters in Sydney and Melbourne. Their alignment with SmartFlyer’s innovative spirit has empowered both networks to expand client offerings, leveraging firsthand destination knowledge and SmartFlyer’s exclusive global access.

“Our collaboration with SmartFlyer AU has been pivotal to expanding our global footprint,” adds Pindar. “This partnership represents more than just access to new markets; it’s about shared learning, shared values, and building a forward-thinking community. We’re honoured to continue this shared legacy and position ourselves for even greater achievements in the years to come.”SmartFlyer AU’s success is built on a culture of excellence and shared growth. Through access to technology, ongoing education, and a robust support network, SmartFlyer AU affiliates are empowered to raise the bar within their travel industry community and elevate the client experience.

“This 10-year milestone reflects the strength of the relationships we’ve cultivated,” Brent Wallace, Owner/Director of SmartFlyer AU said. “Partnering with SmartFlyer has opened unparalleled access to global luxury networks and resources, translating directly into richer experiences for our clients.”

As SmartFlyer and SmartFlyer AU celebrate a decade of collaboration, their shared vision for the future is clear: to continue setting new standards in travel, inspiring a globally connected community of travellers and advisors alike.

Lead image: Stuart Reay and Brent Wallace, Directors of SmartFlyer Australia; with Anthony Goldman, Joint Managing Director, Goldman Group; Erina Pindar, Chief Operating Officer, SmartFlyer and Michael Holtz, Owner and CEO, SmartFlyer (Photo: LATTE).