La Collection has welcomed the addition of Flemings Mayfair, one of London’s most distinguished hotels, to its exclusive stable of luxury hotel partners.

Opened in 1851, Fleming Mayfair was originally established as a refined retreat for aristocracy and London gentry visiting the city for the Great Exhibition. Understood to be London’s second-oldest hotel, its interiors masterfully blend contemporary Art Deco sophistication with Georgian elegance. A member of Small Luxury Hotels of the World, the property boasts 129 guest rooms and suites, 10 fully serviced apartments, a One-Michelin-starred restaurant Ormer Mayfair, by Executive Chef Sofian Msetfi, alongside the hotel’s exclusive Maneta’s Bar.

“As a family-owned, independently operated property, Flemings Mayfair offers an intimate personalised experience that aligns perfectly with La Collection’s philosophy. Their dedication to excellence, storied history, and warm, understated approach to service perfectly embody the type of experiences we aim to deliver to our network of discerning travel advisors and clients,” said Craig Farrell, Managing Director, La Collection.

As part of the partnership, La Collection will support Flemings Mayfair with tailored representation across key markets, customised sales strategies and curated brand storytelling designed to elevate visibility and grow awareness in the global luxury travel segment.

“We are delighted to partner with La Collection as our representative in the Australian market,” said Henrik Muehle, Managing Director of Flemings Mayfair.

Muehle continued: “At Flemings, we pride ourselves on offering a refined and genuinely personal experience, rooted in heritage and elevated by contemporary elegance. We look forward to working with La Collection to introduce our unique story and service to a broader audience of discerning travellers.”

Contact Craig to learn more about Flemings Mayfair and La Collection – craig@lacollection.travel.

Lead image: Executive Room, Flemings Mayfair