LUXE by itravel is marking its two-year anniversary, with itravel CEO Steve Labroski attributing the brand’s continued growth to its “advisor-first” approach.

Launched in 2023 as a premium division within the itravel network, LUXE was designed with seasoned travel professionals in mind — those seeking “more support, more connection, and more opportunity.” Since its inception, the brand has built a tight-knit community of high-performing luxury travel advisors focused on curating exceptional travel experiences.

“We’ve always believed in building a brand that puts the advisors first, providing them with the opportunities and tools to drive their product and to scale their business in the luxury space,” Labroski said. “We’re so proud to see our members thrive — and to watch our community grow stronger year after year.”

He said that LUXE’s reputation as a premier destination for luxury advisors has only grown stronger through its affiliation with Virtuoso, the luxury and experiential travel network. This year, two LUXE advisors — Megan Catterall and Garry McLaughlin — were named to the esteemed Virtuoso ICON list, an honour that highlights the top performers in the cruise industry.

Looking ahead, LUXE by itravel will seek to further differentiate itself by combining cutting-edge technology, strong industry partnerships, and a relentless focus on advisor support. Its aim is to position the brand as a “future-ready” leader for luxury travel professionals seeking to grow their presence in a competitive market.