The Ritz-Carlton Yacht Collection (RCYC) has unveiled a new global brand campaign, “Unlike the Rest.” The campaign celebrates the transformative power of travel while inviting discerning travellers to discover a new standard of unparalleled hospitality and bespoke offerings at sea.
RCYC says “Unlike the Rest” illustrates the brand’s commitment to curating voyages that inspire curiosity, foster genuine connections, and unlock life’s most meaningful moments.
“Rooted in the belief that no two voyages or travellers are alike, the campaign highlights the enriching nature of travel through The Ritz-Carlton Yacht Collection’s distinctive blend of personalised service, curated itineraries, and immersive cultural experiences,” The Ritz-Cartlon Yacht Collection said.
Ernesto Fara, President and Chief Financial Officer of The Ritz-Carlton Yacht Collection said of the campaign: “At the heart of The Ritz-Carlton Yacht Collection is a vision to create truly extraordinary experiences that evoke wonder and enrich the traveler’s journey.”
“Unlike the Rest” embodies this philosophy, where discovery, connection, and personalisation converge to create unforgettable moments that linger long after the voyage ends. As this campaign beautifully captures, travel is a deeply personal and inspirational journey, with boundless possibilities amplified on every voyage with The Ritz-Carlton Yacht Collection.”
Subscribe to LATTE Cruise’s free eNewsletter to keep up to date with everything in the luxury cruise space.
With cinematic visuals and a lyrical narrative, the campaign portrays exquisite moments that define life aboard The Ritz-Carlton Yacht Collection and invites guests to explore the world with curiosity and intention. By highlighting the emotional and experiential dimensions of travel, the campaign resonates with modern luxury explorers who seek not just a voyage, but a deeper connection to the world and themselves.
“Unlike the Rest” spotlights the unexpected and personalised elements of The Ritz-Carlton Yacht Collection, attracting travellers who may have never considered a voyage at sea before—offering an experience that feels tailor-made rather than traditional. From intuitive and heartfelt service that anticipates every need to culinary gems and natural wonders in off-the-beaten path destinations, The Ritz-Carlton Yacht Collection crafts uniquely memorable journeys for each guest with tailored experiences that ignite the imagination and leave lasting impressions.
“Our guests approach travel as a quest for discovery and authentic connection—seeking to explore the world’s most captivating destinations in a unique way while embracing transformative experiences that awaken the spirit and inspire wonder,” said Gaby Aiguesvives, Chief Marketing Officer of The Ritz-Carlton Yacht Collection. “The ‘Unlike the Rest’ campaign invites travellers to embark on a voyage that defies the conventional, leaving an indelible mark on the soul.”Since the unveiling of Evrima in October 2022 and Ilma in September 2024, The Ritz-Carlton Yacht Collection says it has “redefined the possibilities of luxury hospitality”.
With the highly anticipated launch of its third superyacht Luminara in July 2025, “Unlike the Rest” serves as the creative expression of the brand’s evolution and its continued growth in the ultra-luxury space.
With the close of the first quarter, The Ritz-Carlton Yacht Collection celebrates its strongest “WAVE season” booking performance in the company’s history, further solidifying its position in the market.
“As the brand expands its fleet and destinations, including exciting itineraries launching soon in Asia and Alaska, “Unlike the Rest” underscores The Ritz-Carlton Yacht Collection as an ever-expanding platform for meaningful exploration and inimitable discoveries,” the ultra-luxury cruise line said.
