Viking has extended its partnership with the Australian Brandenburg Orchestra (Brandenburg) for a second year in 2025.
Viking’s sponsorship helps support the ambitious and innovative goals of Australia’s national Baroque ensemble; a critically acclaimed orchestra in the global classical music scene.
This year the partnership will provide even more opportunities for travel advisors and Viking guests to enjoy the Brandenburg’s unique scores, VIP opening night celebrations and exclusive behind-the-scenes tours in Sydney, Melbourne and Brisbane.
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Bruce Applebaum, MD and Co-Founder of the Australian Brandenburg Orchestra said: “The Australian Brandenburg Orchestra has been constant in its pursuit of excellence in interpretation and exploration of Baroque and classical works from original scores. Similarly, Viking has been consistently voted a ‘world’s best’ in travel. Based on our mutual respect for excellence, we are very excited to continue our partnership with Viking as a major sponsor in 2025!
“We look forward to welcoming even more Viking guests to our concert series this season,” Applebaum added.
Michelle Black, ANZ Managing Director Viking, said “I am pleased to announce our continued partnership with the Australian Brandenburg Orchestra, an important cultural partner for Viking. We take pride in fostering the development of Baroque talent and supporting the growth of the next generation of Brandenburg artists.”
“The culturally immersive performances of the Brandenburg are a perfect fit for our travel partners and guests, and we look forward to introducing more of them to the arts community in 2025,” Black said.
The 2025 partnership officially commenced with a special performance at City Recital Hall for Viking’s World Cruise guests visiting Sydney on the Viking Sky last week. Throughout the year, Viking will co-sponsor six concert series in Melbourne, Sydney, and, for the first time, Brisbane, where Viking will host a group of travel advisors for an exclusive preview and behind-the-scenes tour of Circa & The Art of Fugue. This remarkable multi-artform collaboration featuring Brisbane’s premier acrobatic ensemble, Circa, will premiere at QPAC on 5 August 2025.
The Brandenburg’s 2025 season begins with a performance by male soprano Samuel Mariño, which opens on 13 February 2025 at Melbourne Recital Centre and on 18 February at City Recital Hall in Sydney.
Lead image, from left are Zoe Shaddock, Gannon & Turner Travel Associates; Diane Rawlings, Where2travel Malvern; Julie O’Grady, Exclusively Cruising; Joanne Cullen, Viking Commercial Manager; Rhonda Paice, Williamstown Travel & Cruise; Dawn McKiernan, FBI Travel; Visnja Pearson, EH Travel; Sharon Leesham, East Burwood Travel & Cruise and Shaun Abblitt from Travel Associates Kew.
