Jason Montague, the previous Chief Executive Officer and President of Regent Seven Seas Cruises, will take on the newly created role of Chief Luxury Officer for parent company, Norwegian Cruise Line Holdings (NCLH), effective 17 February 2025.

Announced last week, the move will see Montague oversee both Regent and sister “ultra-premium” brand Oceania Cruises. His return to NCLH falls under a new leadership structure, coinciding with a multibillion-dollar fleet expansion, encompassing the previously announced five new builds between Regent and Oceania, along with plans to refurbish nearly all their existing vessels.

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Montague’s new role will see the current President of Regent Seven Seas Cruises, Andrea DeMarco, exit her role in early March 2025 after a transition period. DeMarco rose through the ranks at NCLH and was promoted to the role of President for Regent two years ago, taking over from Jason Montague who had held that title for six years.

“We are grateful to Andrea for her more than a decade of contribution to the company and for setting the foundation for Regent Seven Seas Cruises’ continued growth and success. We wish her the very best in her next chapter,” said Harry Sommer, President and CEO at NCLH.

For the past two years, Montague has served as Special Advisor to NCLH. Prior to holding the top job with Regent, Montague served as President and Chief Operating Officer for both Oceania Cruises and Regent Seven Seas Cruises.

During the christening of Oceania Cruises’ Vista at Valletta, Malta in May 2023, Montague was recognised by the brand when he was bestowed with the honour of Commodore status for his service.

“With over 20 years of expertise in luxury hospitality and a strong track record of driving excellence, Jason brings exceptional strategic expertise to our company and to our executive team,” Sommer said.

“Having already led Oceania Cruises and Regent Seven Seas Cruises in the past, Jason is uniquely positioned to shape their future. His unwavering passion for these brands, coupled with his financial acumen, alignment with our corporate culture and strong focus on executing our Charting the Course strategy, make him the ideal leader for this next phase of growth. Jason is ready to hit the ground running from day one, and I am confident his leadership will propel our brands forward, setting new standards in upscale travel.”

Oceania Cruises is expecting three new builds through 2029, starting with Allura later this year. Additionally, the brands’ ships Marina and Riviera will be refurbished in 2026 and 2027, respectively. For Regent Seven Seas Cruises, two new vessels will be added through 2029, in addition to planned enhancements to Seven Seas Mariner and Seven Seas Voyager in 2025 and 2026, respectively.

“I am deeply honored to once again lead Regent Seven Seas Cruises and collaborate with Frank in leading Oceania Cruises,” said Montague.

“This is an exciting time for these two award-winning brands, as we are ready to execute on our commitment to delivering sophisticated mid-sized, upscale and luxurious ships with elegant designs and state-of-the-art offerings.

“Also, the passion and exceptional talent of team members across each brand, both shoreside and shipside, are a true inspiration. I am confident we will set new standards and create unforgettable experiences for our guests.”