Ahead of the highly anticipated ILTM Cannes 2024, an exclusive group of Australian travel advisors experienced the magic of Monaco during a fam trip, organised by the Société des Bains de Mer Monte-Carlo and Visit Monaco. With its exceptional blend of elegance, culture, and cutting-edge developments, Monaco continues to cement its status as the must-visit destination.

Monaco’s pre-ILTM fam trip provided advisors with the perfect introduction to the Principality’s latest openings and iconic experiences:

• Arrival in style: A helicopter transfer welcomed participants from Nice International Airport to the iconic Hotel de Paris Monte-Carlo and Hermitage Hotel Monte-Carlo.

• Culinary delights: Advisors enjoyed exquisite meals at the newly opened L’Abysse restaurant and Michelin-starred restaurants, including Le Grill and Pavyllon, showcasing Monaco’s ever-evolving gastronomic scene.

• Wellness & luxury: A rejuvenating massage at the Thermes Marins Monte-Carlo provided a moment of relaxation amid the excitement.

• Magical moments: Participants witnessed the official Christmas lighting ceremony, presided over by Monaco’s Princely Family, adding a festive sparkle to their visit.

• Unique experiences: Highlights included a vintage car driving experience and a night of refined entertainment at the legendary Casino de Monte-Carlo.

• Monaco Night: A grand finale The fam trip culminated in the much-anticipated Monaco Night, organised by Visit Monaco at Amazónico Monte-Carlo. This spectacular event showcased the Principality’s charm, leaving participants with unforgettable memories, and emphasized Monaco’s role as the ultimate destination to unwind, connect, and explore.

An invitation to discover

“Monaco is the perfect prelude to ILTM Cannes,” said Alison Roberts-Brown, Regional Director at Visit Monaco. “It is a place where advisors can immerse themselves in a world of elegance, innovation, and unforgettable experiences. We are delighted to have shared this magic with our Australian partners.”

Lead image, from left to right: Suzy Zhang, Flowering Travel; Lisa Pile, Regent Seven Seas Cruises; Danny Englman, FBI Travel; Steve Odell, Regent Seven Seas Cruises; Simon Wu, EGT Travel; Mélodie Li Porta; Monte-Carlo SBM; Valeria Noleto, Envoyage; Anthony O’Halloran, Out and About Travel; Karen Flood, Home Travel Company; Sarah Webster, Frontier Travel; Zipporah French, Prescribe Travel; Jodi Yang, Vahramian, Monte-Carlo SBM and Joe Bartfield, Joel Found.