Passengers aboard The Ritz-Carlton Yacht Collection’s newest yacht Ilma will be able to browse the latest Bvlgari creations at sea, as a new collaboration aims to redefine the luxury at sea experience.

Starboard Luxury confirmed the new vessel will feature a dedicated Bvlgari boutique as part of its alliance with The Ritz-Carlton Yacht Collection and the luxury brand.

The collaboration extends beyond retail, with Bvlgari products present throughout the Ilma experience – from in-suite amenities to onboard and onshore brand activations.

“Starboard Luxury is thrilled to unite two iconic brands, Bvlgari and The Ritz-Carlton Yacht Collection, for a specially curated experience designed for sophisticated travellers,” said Stacy Shaw, SVP Starboard Luxury & Resorts.

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“This collaboration offers a very unique opportunity to discover Bvlgari’s magnificent creations while journeying to the world’s most desired destinations aboard an incredible yacht. The bespoke onboard and onshore experiences promise unforgettable memories that can only be made aboard Ilma.”

The new Bvlgari boutique has been designed to align with the luxury brand’s land-based outlets, offering an “immersive and seamless experience”. It will feature a carefully curated selection of jewellery, watches, and accessories from Bvlgari’s range of brands such as Serpenti, Bvlgari Bvlgari, B.zero1, Divas’ Dream, and Octo.

During each sailing, guests will have the opportunity to meet a Bvlgari representative to learn about the brand’s history, heritage, craftsmanship, and unique product offerings.

Private viewings, in-suite appointments, or private shopping sessions with the Bvlgari representative can be arranged, providing a more personalized level of service.

Guests will soon be able to reserve private appointments before boarding Ilma, allowing them to seamlessly integrate a personalized and exclusive shopping experience into their holiday plans.

A series of bespoke experiences, such as chef-hosted five-star culinary events and shoreside adventures offering an exclusive behind-the-curtain view of Bvlgari, will be unveiled throughout Ilma‘s inaugural season.

“We are incredibly excited and proud to embark on this journey with Bvlgari,” said Mark Lockwood, Chief Product Officer, The Ritz-Carlton Yacht Collection. “Bvlgari’s rich history, heritage, and unparalleled craftsmanship, combined with The Ritz-Carlton Yacht Collection’s reputation for delivering world-class hospitality, makes this a truly special collaboration. With a shared vision of creating unique and immersive luxury experiences, we could not think of a more iconic fit than Bvlgari, to help us continue redefining luxury at sea.”

Elodie Thellier, Bvlgari’s President Latin America & Caribbean said the new offering would introduce Ilma guests to its most iconic collections of jewellery, timepieces and accessories as well as the “richness of Italian hospitality”.