Mandarin Oriental Hotel Group has revealed a new brand-led, guest-centric vision and strategy for its next ten years of “accelerated growth”. With a current portfolio of 41 properties, the plan builds on the strength of Mandarin Oriental’s dual Asian heritage to create exceptional luxury hospitality experiences of the future.
In addition to new global cities, Mandarin Oriental will look to double up in some key cities with a second property.
Under the leadership of CEO Laurent Kleitman, the Group is focused on ramping up the development of its core proposition and investing in exceptional luxury experiences for its guests, and with a focus on growing its resorts and capital city portfolio as well as expanding in key regions including the Middle East, Japan and North America. The brand will also continue to expand in key capital cities across Europe.
The Group’s ambition is to double its portfolio over the next ten years.
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“Mandarin Oriental embodies the core tenets of enduring luxury in the fast-changing world of global hospitality: legendary service, a relentless commitment to excellence, and a unique heritage combined with a constant innovation of the guest experience,” explained Laurent Kleitman, CEO. “We are also excited to bring the world of Mandarin Oriental to more of the most beautiful, inspiring, and vibrant destinations across the world.”
Upcoming initiatives include a new app that will debut in 2025, “designed to remove friction for guests on their journey to their hotel and throughout their stay”. It will also enable guests to communicate with their hotel’s team discretely.
Mandarin Oriental will also roll out its cake shops to more of its hotels around the world, “providing a sophisticated and elegant patisserie offering that is a unique expression of the brand,” the hospitality company said.
There will also be a new Wellness 2.0 concept that builds on 25 years of expertise and innovation in this space. The offer will provide an enhanced holistic service combining physical, spiritual and medical elements of health and well-being for guests.
New properties in the pipeline include three additions in Japan, the rebrand of the former Gellert Hotel in Budapest, a villa experience in Rome, a luxury getaway in Bali on the Bukit peninsula and a beachfront resort & residence on Mexico’s Riviera Maya.
These additions form part of the Group’s aim to boost the expansion of its portfolio around the world.
“Mandarin Oriental is relentlessly focused on understanding and pre-empting the evolving needs of its guests and UHNW travellers – bringing the Mandarin Oriental experience to where they are, at the destinations they love, with service that delights,” MO said.
It is doubling down on key capitals where the Group sees opportunities for more than one hotel – including London, Beijing, Hong Kong and Dubai and it is also focused on creating destination hubs for guests to explore regions with the Group such as Zurich, Geneva and Luzern; Milan and Como and Abu Dhabi and Dubai.
In total, Mandarin Oriental currently has 28 hotels and resorts in addition to 18 residences in development around the world, many in key city centre destinations including Athens, Rome, Budapest, Miami, Kuwait City, Cairo and Vienna. The Group is also enhancing its resort’s portfolio in some of the world’s most beautiful and sought-after leisure destinations, with announced offerings in Bali, Sardinia, Setouchi, Vietnam, Maldives, Mexico, Mallorca, Grand Cayman and Cortina.
The recent opening of Mandarin Qianmen, Beijing last month marked the Group’s tenth property in Greater China. It is the first in a longer pipeline of developments including Chengdu, Hangzhou and Nanjing.
“Our strategy for growth will enable us to forge new and stronger partnerships, plan for the long-term, and make meaningful contributions to communities where we can have the greatest impact – all essential tenets of luxury hospitality,” Kleitmann said.
