Hilton has confirmed enhancements and a name change to its program for luxury travel advisors. Hilton for Luxury is an invitation-only program, designed for Hilton’s top-producing luxury travel advisors in every region, who support customers in booking world-class accommodations around the globe.

This new premier global luxury travel advisor (LTA) preferred partner program is exclusive to Hilton’s luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels and Signia by Hilton.

The enhanced partner program will be supported by a dedicated Hilton for Luxury Concierge Desk, a feature that Luxury Travel Advisor Partners have advised would be a game changer when servicing their clients.

Formerly known as Impresario, Hilton for Luxury serves as a “one-stop shop” for luxury travel advisors with improved connectivity and access through a dedicated private website. The program also offers advisors access to exclusive offers from Hilton luxury branded hotels and resorts, value added benefits and direct contact with on-property hotel team members. Each hotel has a dedicated team of Hilton for Luxury Ambassadors appointed to ensure that program features and benefits are fulfilled.

“As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, Senior Vice President and Global Head of Sales, Hilton. “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience.”Hilton for Luxury program partners will enjoy a host of top-tier benefits for their clients, including: the best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, hotel credit per stay, next-category upgrades and early check-in or late check-out, based on availability.

Hilton Luxury Brands features 100 hotels and resorts around the world. In April, Hilton welcomed the NoMad Hotels brand, an artfully designed luxury hotel brand centred around exquisite dining and inventive drinking experiences. Travellers can now book NoMad London through Hilton channels.

Meanwhile, Hilton has been recognised by the Great Place to Work® Institute as one of Australia’s best companies to work for in 2024.

Hilton ranked second among the top 50 companies with over 1,000 employees in the country.

Mary Hogg, Regional Director, Human Resources, Australasia, Hilton shared her enthusiasm: “This honour reflects our unwavering commitment to creating a supportive and inclusive workplace. Our teams’ passion and dedication are what make Hilton a great place to work.

Hilton’s success extends beyond Australia, with hotels in New Zealand, Fiji, and Papua New Guinea earning their Great Place to Work certifications for the third consecutive year.

Paul Hutton, Area VP and Head of Australasia, Hilton, said: “Hospitality has always been and always will be a great choice for a career. At Hilton, our commitment is stronger than ever, ensuring we cultivate a culture that not only supports professional and personal growth but also enhances the overall work environment for everyone. Our Team Members come for a job, but stay for a career, finding a place where they can thrive and build their future.”