Switzerland Tourism has announced the appointment of Sonia Holt as its new Marketing & Communications Manager for Australia and New Zealand.

Holt brings a wealth of experience in destination marketing and a deep understanding of the travel industry, honed over her extensive career.

Prior to joining the team at Switzerland Tourism, Holt held various roles throughout her more than 16 year tenure at The Walshe Group.

Since the wind down of its local presence in Australia last year, Holt has overseen the Switzerland Tourism account with The Walshe Group in a caretaker role, and working alongside Sandra Babey, Director Australia & New Zealand and Head of APAC, and previous Marketing Manager ANZ, Lauren Thomas.

On her appointment, Holt said she is “very excited and grateful for this incredible opportunity to work with some amazing colleagues and partners and promote one of the worlds’s most beautiful destinations.”

Holt can be contacted at sonia.holt@switzerland.com​.

Last week, Switzerland Tourism was recognised by luxury travel network Virtuoso, picking up the gong for ‘Best Tourism Board’ at Virtuoso Travel Week.