Virtuoso hosted its Under One Sky lunch on Monday 12 August, during the 36th annual Virtuoso Travel Week in Las Vegas. Under One Sky brought together the network’s top advisors and preferred partners who share a passion and commitment to creating a more sustainable future for travel and tourism.
Building on the organisation’s more than 13 years of supporting responsible tourism and those who make it foundational to their practices, Virtuoso honoured top leaders in the space, while also sharing findings from its Virtuoso Impact Report: Sustainable Travel 2024, an ongoing study that tracks sustainable contributions amongst Virtuoso’s partners and member agencies and the results of their efforts.
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During the lunch, Matthew D. Upchurch, Virtuoso Chairman & CEO and Jessica Hall Upchurch, Vice Chair & Sustainability Strategist, awarded both a travel agency member and an individual advisor with Sustainable Leadership Awards, while three additional award categories based on Virtuoso’s three pillars of sustainability – Protecting the Planet, Celebrating & Honouring Cultures and Supporting Local Economies – were voted on live during the Under One Sky lunch and presented to the winning partners.
“Virtuoso’s mission statement has been to make sustainability a greater factor in traveller’s choice, so that those who do good are successful,” said Hall Upchurch.
“Today, that statement is more powerful than ever. Not only is doing good important, but prioritising sustainability is both a serious market opportunity and a transformative way of doing business.
“At Under One Sky, our desire is for all those in attendance to see themselves and their companies as part of something greater, and to uplift our members and partners whose efforts make the world of travel better every day.”
