Adventure World has announced Elizabeth (Liz) Glover as its new Head of Marketing. In a press release, Adventure World – the soft adventure, sustainability-focused brand of The Travel Corporation – said Glover brings a wealth of industry expertise and a deep commitment to responsible travel to the role, positioning Adventure World for continued growth and positive environmental impact.
Glover previously held the position of General Manager, Travel Industry, Product and Partnerships at News Corporation Australia for over 18 months, where she honed her skills in fostering strategic partnerships and developing innovative marketing initiatives. Her extensive experience working with some of the travel industry’s most iconic brands further strengthens her qualifications.Prior to her role at News Corp, Glover was the Director of Marketing, Asia Pacific for Silversea for three years. Her career also included contracts with Uniworld Boutique River Cruises and Brand USA. Glover cut her teeth in the trade at Scenic Luxury Cruises & Tours, where she worked across various roles over nearly 11 years, including as National Marketing Manager, Acting GM Sales and Marketing and Director of Marketing and Strategy.
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“We are delighted to welcome Liz Glover to our leadership team,” stated Neil Rodgers, Managing Director, Adventure World. “Her proven track record in leading successful marketing campaigns, coupled with her two decades of experience within the travel industry, will be invaluable as we expand our reach and solidify our position as a leader in sustainable travel.”
“I am thrilled to be joining Adventure World at such a pivotal moment,” Glover said.
“The opportunity to champion sustainable travel experiences that empower travellers to explore the world responsibly aligns perfectly with my values.”
“I look forward to collaborating with the talented Adventure World team to craft innovative marketing strategies that resonate with eco-conscious travellers worldwide.”
Glover can be contacted on elizabeth.glover@adventureworld.com.
