Serandipians has previewed plans to expand its Essence of Luxury Travel event for members and suppliers to three locations around the globe in 2025.
Quentin Desurmont, Founder and President of Serandipians, revealed the move today in Marbella, Spain during the opening session of the annual event. The past four editions of the Essence of Luxury Travel have been hosted in the historic Andalusia town, two of which were disrupted by the pandemic.
The three events in 2025 will bring ‘The Essence’, as it’s often referred, to Phuket, Thailand; Panama City, Panama and Sardinia, Italy.
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Essence of Phuket will be hosted from 3-7 March 2025 – the first time the event has ever been held in the Asia Pacific region, and the closest destination the luxury community of travel designers has come to Australia and New Zealand in its 11-year history.
Essence of Panama will be held a few days later, from 12-16 May 2025, while the Essence of Sardinia will run from later in the year, from 22 to 26 September 2025.
“Three different places in 2025. We’re very excited and the team has been working for 18 months on making this happen,” Desurmont told delegates this afternoon.
The Phuket, Panama and Sardinian events will operate in a format not dissimilar to the traditional annual Essence conference, “not the same but similar”. They are located in Serandipians’ core member markets of Europe, the Americas and Asia-Pacific.
Serandipians has 222 members in Europe (39%), 148 in the Americas (26%, ie. 102 in North America and 46 in South America), 63 in Asia Pacific (11%), 57 in Northern Asia (10%), 46 in Greater China (8%) and 34 members in the Middle East and Asia.
Members of Serandipians (which rebranded from Traveller Made in 2021 during the pandemic) will be contacted and gauged on their view as to which event they would like to attend.
“We have a hypothesis on who’s going to go where and why. Maybe some hotel groups will want to cover all three events,” he said. “This feedback will allow us to fine-tune the event accordingly.”
Invitations will be sent to members in October.
The hotel partners for each 2025 Essence include SAii Laguna Phuket; Sofitel Legend, The Santa Maria – a Luxury Collection Hotel & Golf Resort, Panama City; and Forte Village Resort in Pula, Sardinia.
