Salter Brothers has settled its acquisition of the historic Kingsford Barossa in South Australia (revealed in September 2023) which will be the first destination for their new global brand Ardour Hotels & Estates, launching from Q3, 2024. Kingsford Barossa appeared in Nine Network’s TV drama series McLeod’s Daughters, with the estate recognised as “Drovers Run”.
Ardour was born from the ambition of growing a portfolio of curated hotels and estates to offer luxurious hospitality experiences within the most naturally stunning settings, for colleagues, families and friends to connect and celebrate. Ardour’s brand story of “Celebrated Luxury” strongly aligns with the Kingsford property in the Barossa region which has all the essential features to create rewarding, shared experiences.
Ardour Kingsford Barossa will deliver a new way for social and corporate gatherings to escape the everyday, only 45 minutes from Adelaide.
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The acquisition and the development of the Ardour Hotel and Estates brand strategically aligns with Salter Brothers’ regional hospitality growth strategy and the formation in 2023 of its hospitality management company, Salter Brothers Hospitality (SBH).
Speaking about the launch of Ardour at the newly acquired Kingsford property, Tash Tobias, CEO, Salter Brothers Hospitality commented:
“We’re excited to be launching our first Ardour in an esteemed destination such as the Barossa, with a reputation for premium food and wine. For guests seeking a luxurious escape from the every day, we’ll be creating an iconic hospitality experience that brings together the best of the Barossa with the beautiful Australian backdrop and luxurious spaces available at Kingsford. Our team is looking forward to warmly welcoming guests and providing a rewarding and memorable experience.”
Zoe Bettison, South Australian Minister for Tourism, said: “South Australia is excited to welcome Salter Brothers Hospitality to our state as the new owners of Kingsford The Barossa – making it the first luxury destination under the Ardour brand.
“I look forward to seeing Ardour Kingsford Barossa draw visitors to the region where tourism is currently worth $281 million to our state,” Minister Bettison added.
In December 2023, Salter Brothers secured Sofitel Adelaide for AU$154 million – the group’s second property in South Australia. The five-star, 251 room and suite property opened in 2021.
