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Which Australian client is suited to Los Cabos

LATTE chats with Aussie Los Cabos specialists to get their firsthand insight

Last Updated

September 29, 2023

Los Cabos’ proximity to the United States and accessibility for Australian travellers passing through the West Coast is viewed by tourism officials as an opportunity to drive visitor numbers from this region as an add-on to a US holiday.

The Mexican holiday hub on the tip of Baja California is a thriving tourism destination, and Australian travellers seeking ultra luxury holidays are heading there in droves.

So, what Australian clientele would likely be interested in Los Cabos as a holiday destination? LATTE posed that question, and others, to some of the newest luxury travel advisors who took part in the recent post-Virtuoso famil to the Mexican leisure locale, and here’s their feedback.

For Annette Schaub of Travelcall, she sees Los Cabos being of great appeal to her clients seeking something different to a Hawaiian getaway or sold as part of a ‘fire & ice’ itinerary incorporating high-end ski fields in the US (ice) and Los Cabos (fire) to end their journey in the Americas.

“Los Cabos is great for clients looking to catch some sun before their return to Australia,” Schaub suggested, partly due to the destination’s proximity to US ski fields.


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Amanda Oliver of FBI Travel in Melbourne echoed the sentiment for Hawaiian holidaymakers lured by somewhere new or those who may have already travelled to popular Mexican tourist meccas of Cancun, Tulum or Puerto Vallarta.

Oliver also said there was something of appeal to foodies, couples and golfers looking for the next ‘it’ destination.

Quizzed about what cultural experience or attraction left a lasting impression, Oliver noted a similar flair in Los Cabos as in other Mexican cities, but there was a greater emphasis on cuisine and tourism.

Schaub highlighted the authentic Mexican fare and the tequila!

Drilling down deeper on the cuisine and what stood out most in their mind, Schaub cited several spectacular venues, including El Farallon at the Waldorf Astoria Los Cabos Pedregal and the Champagne Terrace.