Addicted to Maldives, the Australian-based luxury wholesaler and member of Virtuoso, is reporting a hot trend in the family market visiting the destination.

Dianne Lechner, Co-Founder and CEO of Addicted to Maldives says that while the Indian Ocean hotspot for the luxury traveller will always be the “quintessential destination for honeymooners”, her business has seen a significant shift in family bookings, and particularly the multi-generation market.