Atlas Ocean Voyages has appointed James Rodriguez as its new President and CEO, taking over the helm of the new luxury adventure cruise line following the recent departure of Alberto Aliberti.

Rodriguez brings more than 20 years of success in the industry to Atlas Ocean Voyages and he joins the company at a pivotal time of brand development and growth.

With the launch of World Navigator in August 2021 and the upcoming November launch of the brand’s second vessel, World Traveller, Rodriguez’s extensive experience in the areas of sales, marketing, operations, human resources and guest experience will be crucial in propelling the brand forward in the areas of innovation, trade partnerships and guest acquisition.

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“James’ entrepreneurial experience in helping build and market successful brands will be a key advantage as we continue to introduce our new brand to the North American market,” said Mário Ferreira, Chairman of Mystic Invest Holdings, parent company of Atlas Ocean Voyages.