Using AIME 2016 as platform, The Northern Territory Convention Bureau and its industry partners, the Darwin and Alice Springs Convention Centres, launched their ‘Think Unconventionally’ branding strategy with a special guest appearance by journalist and television host Lisa Wilkinson.

Wilkinson, a ‘Mate of the Territory’ Ambassador, discussed her close association with the Northern Territory, while the new branding aims to relate the natural environment of the Territory with new and unconventional thinking, establishing the region’s business events as having their own unique voice and identity.